Our work

AdEPT

Uniting technology – it starts with a connection.

AdEPT has transformed from a telecoms to a technology business in response to the ever-changing telecoms market. A string of company acquisitions has allowed AdEPT to diversify its range of services and adapt to the market shift. With numerous acquisitions under its belt, AdEPT required a refreshed approach to its brand voice and digital presence.

Adept Site
Adept Site

Inspiring people

The first step reviewed and dissected AdEPT’s entire brand architecture. Using the existing logo as the basis, Everything–Connected created a master ‘group’ brand and a hierarchy of sub-brand’s, divisions and services, which brought all of the business units under one stable. The subsequent branding process then covered the strap-line and messaging, tone of voice, logo, colour palette, typography, imagery, iconography and illustrations.

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Adept

A powerful business

At the core of the new brand is a linked chain graphic. This graphic reinforces the themes of unity and cohesion -'Uniting Technology, Inspiring People’.

Everything–Connected also created a set of isometric illustrations depicting scenes from the key industry sectors. The illustrations are supported by a suite of icons, now used across all collateral as visual sign-posts for products and services.

Adept
Adept
Adept
Adept
Adept
Adept
Adept Site

The results

The updated brand identity was launched and well received amongst staff and stakeholders alike. Subsequently, Everything–Connected were engaged to create a suite of marketing collateral including printed brochures, social banners and the corporate website.