The Isle of Wight Festival
Island Identity: The Isle of Wight Festival – A Decade of Design
For over a decade, Everything Connected shaped the visual world of the Isle of Wight Festival—delivering bold, playful graphics across print, merchandise and brand collateral.
Extending the core art
Translating the festival’s ever-evolving core artwork into merchandise was an exercise in consistency, creativity and play. Each year, we adapted the visual identity into a broad range of apparel and products, from classic tees and hoodies to accessories and collector’s items whilst ensuring every piece felt rooted in that year’s campaign and retaining a recognisable Isle of Wight Festival aesthetic. Highlights included bespoke artist laminates, embroidered caps, printed tote bags and, in a playful nod to festival escapism, even a limited-edition Hawaiian shirt that became a cult favourite.
