Marketing

Progression

Getting attention is just the start. Progression is about what happens next — the content, automation and experiences that guide people from first interest to final decision (and beyond). We help you nurture leads, streamline journeys and stay relevant throughout the entire customer lifecycle. Whether you're B2B or B2C, we design marketing that builds trust, removes friction and drives repeatable growth.

Move people through the funnel — and keep them coming back.

Email Strategy & Automation

Personalised journeys at scale

We design automated workflows and campaign emails that deliver value at the right moment — onboarding sequences, nurture flows, reactivation campaigns and more. Built around behaviour, timing and segmentation, they keep your brand top-of-mind and move users to action.

CRM Integration & Lead Management

Keep the funnel flowing

We help you connect your marketing activity with your CRM — ensuring leads are captured, qualified, segmented and followed up effectively. Whether you're using HubSpot, Salesforce or another tool, we streamline data flow and set up processes that support sales and marketing alignment.

Journey Mapping

Understand and optimise the next step

We map the steps your users take post-acquisition — identifying where they stall, what they need, and how to help them progress. This insight informs everything from content and timing to automation and UX improvements

Content for Nurture & Retention

Stay relevant, stay valuable

We create targeted content that keeps users engaged beyond the first click — including onboarding materials, newsletters, how-tos, re-engagement campaigns and loyalty content. It’s about giving people a reason to stay connected.

Behavioural Segmentation

Speak to the right people in the right way

Not all leads are created equal. We help you segment users based on behaviour, lifecycle stage and intent — allowing you to tailor messaging and journeys that reflect where people are, not just who they are.

How can we support your digital journey?

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Any questions?

Do you support both B2B and B2C progression journeys?

Yes — we adapt our approach based on your model. Whether you’re nurturing leads over months or guiding fast purchase decisions, we tailor content, timing and tools to suit.

Can you build email workflows inside our platform?

Absolutely. We work directly in platforms like HubSpot, Mailchimp, Klaviyo, Salesforce and others to design and build automated journeys — or create assets your team can drop into existing workflows.

How do you measure progression success?

We define success by what matters to your business — qualified leads, MQLs, product activations, repeat purchases or reduced churn. Every journey is tracked, tested and optimised to keep improving results.

"Our partnership with Everything Connected has been a game changer in enhancing our marketing capabilities. We have successfully optimised our HubSpot processes and implemented an innovative HubSpot marketing program that has empowered us to effectively generate and nurture leads, guiding them through the sales funnel and boosting conversion rates."

Carina Hoogeveen
CMO, Rosslyn