Argentex
Bringing Creativity to Corporate FX
The management team specifically requested a design that set them apart from other corporate FX providers.
Leading corporate foreign exchange (FX) provider Argentex asked us to refresh their branding, marketing materials and website to truly reflect their ambition. They wanted to target more than their usual private clients, and attract a wider audience, such as corporate clients, retail and institutional investors, prospective and existing staff, and the financial media. The management team specifically requested a design that set them apart from other corporate FX providers.
An Annual Report That Reflects a Bold Vision
The debut annual report and accounts was produced between the first and second lockdowns in 2020 but despite the virtual nature of the announcement and AGM, a traditional printed annual report and accounts was produced to commemorate the first full financial year of trading as a public company. The bold, confident tone of the report not only reflected a successful year but also lays down a marker for the future.
A Brand Built to Stand Apart
The Argentex management team specifically requested a design that set them apart from other corporate FX providers and our choice of colours, typography and bespoke illustrations gives them a distinct look and feel. From a distance the identity is recognisable both online and offline.
A Digital Experience with Real Impact
Perhaps the most sophisticated execution of the new identity is their website, which was developed in Drupal 9 with a React front-end. It is content-rich, having both in-depth information about the business for general marketing purposes, compliance and a detailed investor relations section.
We have seen Argentex grow in stature from a small private business to a beacon of post-Brexit success, which has culminated in their successful flotation and ongoing growth. We’re over the moon that our digital and creative services continue to play an essential part in telling the Argentex story. We look forward to many more years of collaboration ahead.
