ILX
Elevating a Digital Learning Brand for Growth
We partnered with ILX to refresh their brand, redesign their website, and optimise the digital funnel — driving higher engagement, conversions, and sales.
ILX is a global digital learning provider offering career development courses across technical, professional, and soft skills. Their mission is to create learning experiences that inspire lasting change. In a competitive and fast-moving market, digital plays a critical role in both communicating credibility and converting interest into enrolments, particularly as the business grows its B2C and B2B offers.
The Challenge: Brand Confidence and Funnel Clarity
ILX had a respected product offer but lacked the brand polish and digital infrastructure needed to compete at the top of the learning solutions market. Their site didn’t reflect the strength of their content or the quality of their customers. They needed an updated tone of voice, better funnel clarity, and a platform that could distinguish B2C and B2B journeys, nurturing individuals and procurement leads alike. From search performance to conversion UX, the website had to work harder to meet ILX’s revenue goals and reposition them as a category leader.
Our Strategy: Elevate the Brand, Activate the Funnel
We approached the project on three connected fronts: brand, web and content. Working with ILX’s internal stakeholders, we refined the brand identity, introducing a more confident tone, updated visual language, and modular design system built for digital use. We mapped buyer journeys across B2B and B2C audiences, redesigned the site architecture to reflect these journeys, and created a content structure optimised for conversion. The new structure allows for flexibility across campaigns, landing pages and SEO content, while the design elevates the ILX brand at every touchpoint.
The Outcome: A Site That Converts and a Brand That Connects
The new ILX website launched in January 2025, delivering immediate results. Engagement rate jumped from 45% to 66%, reflecting stronger UX and messaging. Bounce rate fell to 34%, significantly below the industry average. Online purchase revenue rose by 23%. Conversion rate increased by 65%, showing that users now reach decisions faster and with more confidence. The site now supports B2C and B2B pathways seamlessly, with a visual identity and content framework that truly reflects ILX’s value, helping them grow their brand, convert more leads, and better serve learners at every stage of their journey.
