JM Finn
A Modern Digital Presence for a Heritage Wealth Brand
A light brand refresh evolved into a lasting partnership, delivering a headless Drupal site and ongoing content support for one of the UK’s leading wealth managers.
JM Finn is a leading UK wealth management firm known for personal service and long-term relationships. In an increasingly digital world, the firm recognised the need to modernise its online presence while preserving the trust and heritage that define its brand.
A Digital Experience That Builds Trust
JM Finn approached Everything Connected to help evolve their digital presence and ensure their values of trust, service and stability translated seamlessly online. The existing site lacked flexibility and didn’t reflect the quality of the client experience. With a new partnership with The Oval cricket ground launching, the timing was right to reimagine their digital touchpoints and create a more engaging, content-led platform.
A Scalable Strategy for a Growing Brand
The rebranding of JM Finn was an opportunity to reject the status quo in a sea of corporate blue and upgrade fiscal responsibility for more aspirational financial freedom. Everything Connected worked to develop an authentic position for a loyal and enduring brand.JM Finn’s marketing centre-piece is a quarterly periodical named Prospects, designed to communicate industry trends and products to existing clients and potential new ones. We develop each issue of the magazine, both print and a digital companion with richer features, such as video interviews.
From Brand to Platform and Beyond
The new website delivered improved speed, flexibility and SEO performance while preserving JM Finn’s distinctive tone and heritage. Our work has since expanded to include content strategy, campaign support and branded content around sponsorship of The Oval. With a solid digital foundation and a long-term partner in place, JM Finn now has the tools to scale its brand and communications with clarity and confidence.
Everything Connected’s work on Wealth in Women’s Hands helped us bring this 52 page hero report, championing Women in Wealth, to life. Their understanding of the subject matter and then translating that visually gave the report added gravitas. We’re extremely pleased with the outcome.
