Kate Bush
Return of the Icon: Kate Bush – Before the Dawn
Everything Connected collaborated with Kate Bush on her legendary Before the Dawn tour, designing evocative merchandise and a richly crafted programme to mark her live return.
Unpacking the detail
When Kate Bush returned to the stage for the first time in 35 years, Before the Dawn became more than a concert—it was a cultural moment. Everything Connected was invited to support this landmark event, working in close collaboration with Kate and her creative team to develop a suite of merchandise that echoed the theatrical and emotional scope of the show. Among the range was a bespoke “rescue kit” and a selection of apparel, but the centrepiece was a 64-page tour programme—conceived as a tactile memento of the experience. Designed on-site in Hammersmith, where we embedded ourselves in the energy of rehearsals and previews, the finished piece featured a soft-touch cover, spot UV detailing and elegant French folds. It remains one of our most rewarding and intimate creative collaborations.
