Legends Corner

Bold Idea, Blank Canvas

The project came to us through Sol's wife, the acclaimed interior designer Fiona Barratt-Campbell, who'd worked with us before. Sol arrived with the vision and the name. What he didn't have was the brand to carry it. Legends Corner needed to do two jobs at once: feel credible enough to sit alongside elite guests, and bold enough to cut through a crowded streaming landscape. The system also had to stretch, from covering the core show (with a launch line-up including Christian Vieri, Andy Cole, and Dwight Yorke) and Legends Corner Plus, the strand that pushes beyond football into wider cultural icons.

Designing the Corner Where Conversations Happen

This was a hands-on collaboration from day one. Sol wanted to be in the room for every meaningful decision, and the brand is sharper for it. We built the identity around a single idea: the corner is where the conversation happens. That gave us a wordmark, a corner mark (an L-shape with a circle reading as both microphone and ball), and a flexible graphic system of four reusable elements, the L-shape, the circle, arrows, and a repeat pattern, all designed to work with or without the wordmark present. The colour palette is engineered for screens: the green core anchors the brand in credibility and depth, with Honey, Volt, and Ignite as accents to cut through crowded feeds. Dela Gothic One handles headlines and featured numbers; DM Sans covers body and UI. Every guest is shot as a cutout portrait with a monochromatic green wash, so anyone from any shoot slots into the system without restyling.