ActionAid: SMFTS

Unpacking the detail

For over eight years, ActionAid’s Send My Friend to School campaign has empowered young people across the UK to stand in solidarity with millions of children denied access to education worldwide. In 2016, we were invited to lead the creative vision for this important initiative. We developed a bold and accessible brand identity, alongside a compelling campaign concept designed to resonate with students and teachers alike. From initial strategy to full execution, we produced all supporting materials—including a suite of printed and digital collateral, posters, activity sheets and the flagship school packs. These resources were distributed to thousands of classrooms, sparking conversations, inspiring creativity, and giving pupils the tools to become passionate advocates for change.