Take That
Everything Changes: Take That – A Visual Journey from Reunion to Stadiums
From reunion to record-breaking tours, Everything Connected helped shape Take That’s return through bold merchandise, storytelling-led programmes, and cohesive campaign design.
Unpacking the detail
Our partnership with Take That began with their triumphant 2005 reunion, marking the start of a creative journey that spanned multiple tours and millions of fans. Working alongside Firebrand Live, we art directed and designed all printed media and merchandise for The Ultimate Tour, Beautiful World, and Progress Live—each project reflecting the evolving identity of the band and their growing legacy. From stylish apparel and promotional campaigns to collectible tour programmes and DVD artwork, our role was to unify the visual narrative across formats. For Progress Live, we collaborated with photographer Julian Broad to craft a dynamic, graphic-led programme that wove together rehearsal and live photography in a format that captured the show’s scale and intimacy. Each edition was designed as a lasting artefact of a pivotal moment in Take That’s story.
