Equans EV
Equans EV: A Scalable Lead Generation Framework for Growth
Equans EV Solutions approached Everything Connected to develop an effective lead generation strategy aimed at acquiring and converting new business leads. As experts in electric vehicle charging solutions, Equans EV Solutions supports businesses in transitioning to sustainable mobility. Through close collaboration, we established a structured framework to attract the right prospects, nurture them through their buying journey, and drive meaningful conversions.
To drive growth and improve lead conversion, Equans EV Solutions required a structured approach to generating and nurturing high-intent business leads. The focus was on building a strong, conversion-driven pipeline while maintaining engagement throughout the decision-making process. Additionally, optimising their CRM and marketing tools was crucial to ensuring seamless execution and supporting their evolving strategy.
The Challenge
A key challenge was reaching and engaging high-intent prospects to maximise sales outreach effectiveness. This required refining targeting strategies, understanding audience content preferences, and identifying the most impactful engagement channels. Furthermore, a structured nurturing approach was essential to keep prospects engaged and guide them toward conversion.
Our Strategic Approach
Our approach began by defining the ideal target audience, identifying buyer personas, and mapping the buyer journey to ensure that our content effectively supported prospects at each stage. We then developed and implemented a multi-channel strategy, which included content marketing, email campaigns, LinkedIn outreach, and Google Ads, to drive targeted engagement and generate leads. Close collaboration with the sales team helped us focus on the most engaged leads and continuously optimise our strategy. Throughout the process, we worked alongside the Equans EV marketing team, providing strategic guidance and content support while they managed the execution of CRM and marketing tools in-house.
Solution and Impact
As a result of our strategic approach, we implemented a lead generation and nurturing programme designed to attract and convert high-intent prospects. By leveraging targeted outreach and content-driven engagement, we ensured that leads were not only acquired but also nurtured through a structured conversion process. In addition, we established a framework that allows for continuous optimisation. This ensures Equans EV Solutions can continuously refine and scale their lead generation efforts, adapting to evolving market demands.
