Card Factory
Inside Out: Strengthening cardfactory’s Internal Voice
Partnering with cardfactory, we developed a suite of clear, engaging communications designed to align teams, support strategic goals, and connect meaningfully with stakeholders.
Everything Connected partnered with cardfactory, the UK’s leading retailer of greeting cards and celebration essentials, to strengthen internal communications and support key corporate initiatives. The goal was to deliver clear, consistent, and high-impact content that resonates across a diverse workforce and with external stakeholders.
The Challenge
With thousands of colleagues spread across stores, their head office, distribution centres and printing facility, cardfactory needed a more unified and engaging approach to internal communication. Multiple channels, competing priorities, and an evolving brand strategy made it increasingly difficult to deliver messages with clarity, consistency, and lasting impact.
The Strategy
Working as an extension of the internal communications team, Everything Connected embedded itself into cardfactory’s day-to-day operations. We developed a strategic content framework and took joint ownership of execution, from crafting compelling copy to designing and distributing weekly colleague newsletters. Our partnership also included the production of copy for annual reports for both internal and public audiences, ensuring brand consistency and accessibility. In addition, we supported flagship internal events such as the Evolve Conference, offering creative direction and logistical input to ensure each experience aligned with cardfactory’s brand and values.
Solution and Impact
The change has led to clear, positive outcomes across internal channels. The weekly newsletter has become a cornerstone of internal engagement, valued by colleagues for its clarity, tone, and relevance. Annual reports are now more visually impactful and on-brand, improving communication with both employees and external partners. Our involvement in the Evolve Conference helped elevate the event into a key cultural moment for the business, strengthening morale and alignment. The partnership continues to be recognised by cardfactory’s leadership and communications teams for its creativity, consistency, and strategic support.
