The Prodigy
Maximum Impact: Merchandise & Creative for The Prodigy
Over seven years, Everything Connected created high-energy merchandise and event artwork for The Prodigy—spanning tours, albums and landmark live shows.
Unpacking the detail
Through our long-running partnership with Firebrand, we’ve had the privilege of designing merchandise for some of the world’s biggest bands—none more iconic than UK dance pioneers, The Prodigy. Our creative collaboration with the band has spanned five major tours, three albums and numerous headline shows, resulting in an ever-evolving product line that mirrors the band’s raw, aggressive aesthetic. From t-shirts, hoodies and caps to screen prints, bags and collector’s items, our designs have consistently pushed visual boundaries while staying true to The Prodigy’s unmistakable identity.
New Year's Eve Takeover
In 2013, we were commissioned by Live Nation to create a one-off poster for The Prodigy’s New Year’s Eve takeover at The O2 Arena. Drawing on our deep understanding of the band and its fanbase, we developed a bespoke suite of graphics that captured the energy of the night and reinforced the band’s legacy as one of the UK’s most explosive live acts.
