Music Merchandising
Stage to Street: Music Merchandising Across Genres
Everything Connected developed music merchandise for a diverse line-up of global artists—blending creative direction with commercial appeal across apparel, posters and collector’s items.
Unpacking the detail
From indie icons to pop royalty, Everything Connected has crafted music merchandise for some of the industry’s biggest names—including The Vaccines, Biffy Clyro, Royal Blood, The Script, and Placebo. Our work spans tour campaigns, exclusive drops and retail-ready collections—each designed to reflect the personality of the artist while resonating with their fans.
Ed Sheeran
In collaboration with Warner Music, we were commissioned to develop a unique merchandise range for Ed Sheeran’s headline show at Madison Square Garden. Working closely to a brief from the artist himself, we created a bold visual identity inspired by vintage boxing posters and capturing the energy and sense of occasion surrounding the event. This striking design formed the basis for a limited-edition poster and was extended across a curated selection of apparel, offering fans an authentic and memorable piece of the experience.
