British Gas
Level Up: 8-Bit Insights with Impact
We created a playful, pixel-powered animation to deliver a serious message, helping British Gas drive engagement with internal comms across the business.
British Gas is one of the UK’s best-known energy brands, serving millions of homes and businesses across the country. Its Insights Team plays a key role in helping the wider organisation make customer-centric decisions, sharing weekly intelligence and thought leadership through the Customer Voice newsletter and supporting communications. Everything Connected partners with the team on content strategy, creation and design to bring these insights to life in compelling and accessible ways.
Unpacking the detail: Making Comms Unmissable
To support a new internal initiative, British Gas asked us to create a standout animated video that would capture attention and cut through the noise. We developed a nostalgic 8-bit animation style, complete with pixel art characters, sound effects and a tongue-in-cheek tone that delivered the message with humour and clarity. By combining playful visuals with purposeful messaging, the video became an engaging tool to drive awareness and action across the business, proving that internal comms can be as creative as any campaign.
