Bravado
Pop Icons & Print Hits: Creative for Bravado’s Global Roster
From the Spice Girls to The Stone Roses, Everything Connected partnered with Bravado to create apparel, tour programmes and retail-ready designs for music’s biggest names.
Unpacking the detail
Collaborating with Bravado—one of the world’s leading music merchandise companies—gave us the chance to work with some of the most iconic names in pop culture. Our creative spanned a broad spectrum, from nostalgic legends to contemporary chart-toppers, including the Spice Girls, The Stone Roses, Take That, Gary Barlow, Craig David, Steps and beyond. Our work was as varied as the artists themselves: originating apparel collections, designing tour programmes, and diving into archive materials to reimagine artwork for high-street retail.
Spice Girls
A particular highlight was designing merchandise for the Spice Girls’ 25th Anniversary, a playful, fan-centric range that included t-shirts, sweatshirts, collectible turntable slipmats and the now-iconic Christmas jumper. Every item was crafted to celebrate the artists’ legacy while connecting with today’s fans. In doing so, bringing music, memory and merchandise together in one bold package.
