Rose Uniacke
Quiet Luxury, Digitally Reimagined
Blending refined design sensibility with modern commerce to elevate the Rose Uniacke brand for a broader, style-conscious audience.
Rose Uniacke is a celebrated British interior designer and antiques dealer, renowned for her serene design language defined by light, space and a quiet sense of luxury. With a distinctive ability to blend contemporary minimalism and historic depth, her work has earned international acclaim. Alongside her interior design studio, the brand includes a curated range of bespoke furniture, antiques, lighting, paint and fabrics, each crafted with a deep commitment to authenticity and timeless design.
The Challenge: Evolving Luxury in a Digital-First World
The luxury interiors market has seen a significant shift in consumer expectations, driven by the demand for seamless digital experiences, personalised journeys, and meaningful brand storytelling. Rose Uniacke’s business had traditionally focused on trade clients, but with growing global recognition came the need to broaden the audience and support a more sophisticated B2C offering. The challenge lay in translating the elegance and restraint of the physical showroom into a digital environment without compromising the brand’s aesthetic values or user experience.
Our Strategy: A Long-Term Vision for Digital Growth
Everything Connected began its partnership with Rose Uniacke over a decade ago, initially creating a digital roadmap to transition the brand from a B2B-led approach to a blended B2C model. This strategy focused on building a scalable digital platform that could support long-term brand growth while retaining the quiet confidence of the Rose Uniacke identity. Over time, our collaboration has evolved into an end-to-end digital partnership, spanning UX design, e-commerce development, platform performance, and business integration.
The Solution: A Digital Flagship That Embodies the Brand
The current website, built on Magento 2 and hosted on AWS, is a true digital reflection of Rose Uniacke’s brand. It unites design and functionality to create a calm, luxurious browsing experience, showcasing everything from custom furniture and antiques to lighting, paint and fabrics. Continuous improvements to design, usability and performance have enabled global reach while preserving the intimate feel of the brand. In 2024, focused performance enhancements led to a 66% increase in conversion and reduced bounce rates, validating the impact of sustained digital investment. Beyond the website, we have integrated core business systems to enable a single customer view, setting the stage for future personalisation. Our team is also supporting the development of a virtual showroom, extending the brand’s presence into a more immersive digital space and ensuring that the essence of Rose Uniacke is accessible to discerning audiences, wherever they are in the world.
