5SOS
Pop-Punk in Print: 5 Seconds of Summer – Sounds Live Feels Live*
Everything Connected created a bold visual world for 5SOS’s Sounds Live Feels Live tour—delivering a standout programme, poster series and apparel line with global fan appeal.
Unpacking the detail
Modest! Management approached us to develop a full suite of creative for 5 Seconds of Summer’s Sounds Live Feels Live tour. As one of the fastest-rising names in global pop, 5SOS had a fiercely loyal fanbase and a distinct sonic identity—equal parts punk edge and pop energy. Our task was to create a tour collection that captured the raw, youthful spirit of the band while pushing a bold visual language. We designed the official tour programme, blending behind-the-scenes photography, candid moments, and graphic-led layouts to reflect the band’s high-octane presence. Alongside this, we created a series of collectible posters and apparel pieces—each designed to appeal across international markets while staying true to 5SOS’s creative DNA. The result was a cohesive, fan-forward collection that lived far beyond the merch table.
