Batman Live
Gotham on Tour: Batman Live Global Merchandise
Everything Connected joined forces with Warner Bros. and DC Comics to create official merchandise for Batman Live—a global arena tour celebrating the Caped Crusader.
Unpacking the detail
Batman Live offered a rare opportunity to collaborate with two cultural powerhouses—Warner Bros. and DC Comics—on one of the world’s most iconic entertainment franchises. Everything Connected was commissioned to design the official merchandise range for the show’s international arena tour, ensuring each product reflected the dark drama and immersive spectacle of Gotham brought to life. Drawing from DC’s vast archive of artwork and graphic assets, we created a distinctive visual language that bridged comic book legacy with arena-scale theatre. The centrepiece was an ambitious tour programme featuring a die-cut and spot UV cover, a fold-out 3D gatefold section, and custom 3D glasses. The result was part collector’s edition, part immersive storytelling device. Alongside this, we produced a children’s activity booklet and a wide selection of branded merchandise, making Batman Live a true fan experience—on and off stage.
