Electric Picnic
Design in Residence: Boutique Festival Publishing in Dublin
Everything Connected partnered with Seminal to create immersive, design-led festival programmes—relocating annually to Dublin and producing over 1,200 pages of original content across a decade.
Unpacking the detail
From 2006 to 2017, we were invited by Seminal to collaborate on a boutique music festival in Ireland, Electric Picnic —an annual creative pilgrimage that saw us temporarily relocate part of the studio to Dublin. Our role spanned concept, design, development and production of the festival’s printed programme, establishing it as a collector’s piece as much as an event guide. Each edition was an opportunity to innovate. Across the years, we crafted over 1,200 pages of content and employed a diverse range of print techniques—from bespoke die-cut and gatefold covers to colour-coded volumes, waterproof site maps, foil-stamped art cards, and even custom polypropylene slipcases. Every element was designed to reflect the spirit and texture of the festival itself—unpredictable, carefully curated, and visually rich. The result: a series of tactile, design-forward artefacts that celebrated both the festival and the printed form.
