Video plays a key part in LSE’s marketing strategy across all programs. Designed to communicate as much about the school and course as possible in an effective way, content ranges from course overview videos to student and faculty testimonials.
For LSE’s Summer School programme, we were briefed to deliver a complete brand package and refreshed creative direction across both online and offline touchpoints.
The Everything Connected team developed and delivered a content plan and supporting social assets, designed to communicate the benefits of studying with LSE. The largest piece of content was their flagship 36-page course prospectus, which the marketing team uses to support all activity. Along with the brochure, we delivered language adaptations for foreign markets, on-site banners and advertising assets.
LSE also requested support in promoting the Summer School. We delivered a content and editorial strategy that included persona development, mailers, blog articles and social posts, all designed to steer the reader to LSE’s Summer School webpage.
Similar to our involvement with Summer School, Everything Connected was tasked with giving Executive Education a professional look and feel to their highly regarded corporate offering. From redesigning their entire programme brochures to ensuring alumni were easily guided through the campus with decals and signage.
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