Universal

Interpreting iconic music heritage
What we
did
overview
The Who, Sex Pistols, & Elton John
Universal’s merchandise division, Bravado, briefed us to create a licensing style guide and refreshed merchandise range for The Who, as well as a collection of 30 new merchandise designs using the iconic Sex Pistols visual archive. We also supported Elton John’s Farewell Yellow Brick Road Tour with a brand guide and merchandise.
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the who

Like kids in a sweet shop, our designers were given the chance to explore a vast visual archive from The Who’s back catalogue. Working with key graphics and photography from Quadrophenia, My Generation, Substitute and Who Are You? we delivered a comprehensive, re-worked merchandise product range, spanning a wide age demographic.

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sex pistols

The Sex Pistols brief called for a modern merchandise range firmly rooted in punk fashion, while staying true to the punk philosophies of creativity, anarchy, originality, and pushing boundaries. We created 30 new product designs, showcasing Sex Pistols artwork from an extensive archive, including the iconic Sex Pistols logo, Never Mind the Bollocks and God Save the Queen imagery and previously unused artwork. The designs were creative in terms of garment use, print application and fabric treatments.

Blurb about the branding and photography - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
elton john

Embarking on his final Farewell Yellow Brick Road Tour, Bravado asked us to create merchandise designs to use both on Elton’s tour and in licensed retail partnerships. We further supported this with our development of the Elton John brand guide: a comprehensive overview of the Elton John archive of assets and audience insights to one of the most influential artists of a generation.

the who
sex pistols
elton john