Like kids in a sweet shop, our designers were given the chance to explore a vast visual archive from The Who’s back catalogue. Working with key graphics and photography from Quadrophenia, My Generation, Substitute and Who Are You? we delivered a comprehensive, re-worked merchandise product range, spanning a wide age demographic.
The Sex Pistols brief called for a modern merchandise range firmly rooted in punk fashion, while staying true to the punk philosophies of creativity, anarchy, originality, and pushing boundaries. We created 30 new product designs, showcasing Sex Pistols artwork from an extensive archive, including the iconic Sex Pistols logo, Never Mind the Bollocks and God Save the Queen imagery and previously unused artwork. The designs were creative in terms of garment use, print application and fabric treatments.
Embarking on his final Farewell Yellow Brick Road Tour, Bravado asked us to create merchandise designs to use both on Elton’s tour and in licensed retail partnerships. We further supported this with our development of the Elton John brand guide: a comprehensive overview of the Elton John archive of assets and audience insights to one of the most influential artists of a generation.