Silverstone

Becoming part of the story

The home of British motorsports

Silverstone asked us to create a fully functional site that reflects the company’s branding and values. The space online echo’s the excitement of the race course, the people that come to visit and the overall experience of race day. Everything–Connected updated the brand’s digital visual identity so that the user journey on the website felt connected to the experience they had at Silverstone.

Bold and straight up

The tone of the site really encapsulates the bold and confident nature of Silverstone with heavy use of graphical elements and shape work. Our first move was to look at the existing brand design and ensure it was as compatible as possible to web and then we extended digitally.

Flexible and scaleable

To stay relevant to the future audience or a different demographic market we created a fully functional and customisable CMS allowing the internal team at Silverstone to design their own pages independently. Building the site using a series of components allows all the pages to be custom and but also work in tandem.

The results

The flexibility in the way the site has been built really reflects how Silverstone as a company are constantly evolving and adapting to new technology. The feedback has been very positive and we're still working with Silverstone, continuing to improve the website and user experience to their clients tailored needs.