our approach

How our marketing services
support your business

Marketers across industries are under growing pressure to generate interest, expand their prospect base, and convert them into customers. Lead acquisition and conversion is a complex challenge with no one-size-fits-all solution. That's where our strategic marketing approach comes into play.

Lead Generation

Creating and delivering lead generation programmes that drive growth. We put in place the marketing strategy, content strategy and campaign activation strategy that will ensure we are using the right channels and content to engage prospects and progress them through their buyer journey and your marketing funnel to drive high quality MQLs. This is built from a mature foundations approach that ensures the right marketecture, processes and audience engagement strategy is in place to generate the right leads for your business.

Increased Conversion

We align your marketing sales teams and structures to ensure the efficient conversion of MQLs into sales. Our lead nurturing programmes will maximise the effectiveness of your sales team and increase conversions through the funnel.

our expertise

Marketing services we offer

Our marketing services align with business goals, implementing proven lead generation strategies, optimising conversion processes, and offering expert guidance to maximise the value of investments.

Inbound marketing

We implement audience and content-focused inbound marketing strategies that deliver results

Paid media activation

Design and execution across the right channels to drive lead generation

Email marketing

As Hubspot partners, we are experts in the design and delivery of lead generation and lead nurturing programmes

Marketecture design

Ensuring the right marketing technology infrastructure and processes are in place to support the marketing programme

Sales enablement

Working with the sales team to maximise lead nurturing through the right processes and content to drive conversion

Customer value management

Design and execution of cross-sell and up-sell customer value management programmes

“Our partnership with EC has been a game changer in enhancing our marketing capabilities. We have successfully optimised our HubSpot processes and implemented an innovative HubSpot marketing program that has empowered us to effectively generate and nurture leads, guiding them through the sales funnel and boosting conversion rates.”
Carina Hoogeveen
CMO Rosslyn
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Growth marketing

Drive revenue growth through our marketing conversion engine

We specialise in delivering growth-focused marketing strategies, grounded in a deep understanding of the customer and their journey. Our approach involves building a targeted programme to guide customers efficiently through the funnel, ensuring a smooth experience and maximising conversions.

our expertise

How our marketing services support your business

Marketers across industries are under growing pressure to generate interest, expand their prospect base, and convert them into customers. Lead acquisition and conversion is a complex challenge with no one-size-fits-all solution. That's where our strategic marketing approach comes into play.

Lead Generation

Creating and delivering lead generation programmes that drive growth. We put in place the marketing strategy, content strategy and campaign activation strategy that will ensure we are using the right channels and content to engage prospects and progress them through their buyer journey and your marketing funnel to drive high quality MQLs. This is built from a mature foundations approach that ensures the right marketecture, processes and audience engagement strategy is in place to generate the right leads for your business.

Increased Conversion

We align your marketing sales teams and structures to ensure the efficient conversion of MQLs into sales. Our lead nurturing programmes will maximise the effectiveness of your sales team and increase conversions through the funnel.

section 2

Marketing services we offer

Our marketing services align with business goals, implementing proven lead generation strategies, optimising conversion processes, and offering expert guidance to maximise the value of investments.

Inbound marketing

We implement audience and content-focused inbound marketing strategies that deliver results

Paid media activation

Design and execution across the right channels to drive lead generation

Email marketing

As Hubspot partners, we are experts in the design and delivery of lead generation and lead nurturing programmes

Marketecture design

Ensuring the right marketing technology infrastructure and processes are in place to support the marketing programme

Sales enablement

Working with the sales team to maximise lead nurturing through the right processes and content to drive conversion

Customer value management

Design and execution of cross-sell and up-sell customer value management programmes

“Our partnership with EC has been a game changer in enhancing our marketing capabilities. We have successfully optimised our HubSpot processes and implemented an innovative HubSpot marketing program that has empowered us to effectively generate and nurture leads, guiding them through the sales funnel and boosting conversion rates.”
Carina Hoogeveen
CMO Rosslyn
Our Stories
...and other interesting insights
The Crucial Role of Websites in Branding and Marketing Strategies
Your website is more than just an online address — it’s the central point of your brand’s digital presence and often the first touchpoint for potential customers. A website’s ability to deliver exceptional user experiences can make or break a business.
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2024-12-11
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Optimising your website for the ultimate buyer journey
An optimised website is essential for turning visitors into loyal customers. A smooth, easy-to-use site not only increases sales but also builds brand loyalty and keeps customers coming back. By focusing on what keeps customers satisfied, businesses can keep up with changing expectations and stand out from the competition. To guide customers seamlessly from exploration to purchase, optimising your website’s user experience (UX), load speed, navigation, mobile compatibility, and content personalisation is essential.
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All
2024-11-21
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The end-to-end content buyers need to progress their journey
Understanding the buyer’s journey from start to finish is key to creating marketing plans that lead to more sales.
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Buyer Journey
2024-10-03
8
min read
Preferences

Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website. More information

Accept All Cookies

These items are required to enable basic website functionality.

Always active

These items are used to deliver advertising that is more relevant to you and your interests.

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features.

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.