digital lens

Why a digital lens is critical to
your success

We are a digital-first agency. In today’s digital first world this is almost always the first touchpoint someone will have with your brand and the most frequent communication channel thereafter. We know digital and how to bring a brand to life in the digital realm.

WIRED branding process

WIRED is our way of arriving at a memorable and compelling brand positioning. We will discover your unique brand story and voice and give you an unfair advantage in your market.

Creating digitally connected
brand experiences

We ask the right questions from the start.

We dare brands to invent or reinvent themselves.

We don’t fit projects into processes.

We tackle every challenge uniquely and thoughtfully.

We are equal parts strategic, creative, pragmaticn and imaginative.

We are Everything Connected.

our approach

The journey

Our proven methodology for building brands.

Discovery

Align on project objectives, review existing data and trends, review competitors and conduct in-depth qualitative interviews and external stakeholders

Strategy

Define what a successful brand strategy looks like for you, articulate target audience personification and run workshop to refine the brand strategy

Architecture & messaging

Evaluate brand architecture options, run a hypothesis session to assess those options and use research to inform brand architecture recommendations

Identity

Define tone of voice and create visual and verbal identity concepts ready for testing and validation

Validation

Use quantitative research to test brand strategy and identify elements to feed into final recommendations

Guidelines

Bring brand strategy, target audience, architecture and identity to life and build guidelines for effective and consistent usage

“We knew we’d need to work with a team that could help us to balance our heritage with our ambition to be more confident. We chose Everything Connected because we felt they’d challenge us to be bolder and more creative. What we hadn’t expected was to find a genuinely collaborative partnership”.
Eleanor Hampton
Director of Marketing & Communications at ABRSM

tool kit

A brand is just a tool

It's what you do with it that counts. Branding projects can unify your employees and supercharge your business. We ensure that the investment in your new brand can be used to deliver the maximum impact.

Design systems

We don’t just create brands and guidelines; we meticulously construct comprehensive digital design systems

Brand activation

You have the brand, now it's time to bring it to life. We have the teams, skills and expertise to deliver your new brand

Measuring success

We create brands that deliver results. We hold ourselves accountable to this and establishing clear goals

your questions

When and why should I rebrand?

There are several reasons why a business may need to rebrand, including:

  • Your internal and external brand perception aren’t aligned
  • Your company’s mission has changed, the current branding does not align
  • Your target market has shifted or it’s time to reach a new audience
  • You’re losing relevance and you need to reinvigorate your brand
  • Your market position isn’t unique or your service mix has changed
  • Your competitors have changed and the branding needs to be updated to remain competitive
  • Your visual brand is outdated and needs modernising
  • You’ve undergone a merger
  • You have experienced a PR crisis and need to respond to negative brand associations
Why is defining your brand important?

Think of brand and business as two sides of a double helix: balance is critical to the health of your company’s DNA. When your messaging and deliverables are misaligned, your audience can tell and they communicate with their wallets. Brand values distil our core beliefs down to a simple, clear and confident articulation of what makes your business unique. Repeated consistently over time this builds a reputation. Repetition is reputation and reputation drives revenue.

How do I discover my brand story?

To build a distinctive brand identity, we need to find the powerful idea at the heart of your business. Your story is inherently unique. When it is delivered consistently and weaved through all aspects of your communication, it creates authentic and meaningful connections with your stakeholders.

How do I find my brand voice?

Your voice is the heart and soul of your communications. More than just words and phrases, your brand voice is the tone in which you speak to and connect with your audience. Through our brand essence interviews and brand canvass digital workshops we will develop a distinctive tone of voice followed by a suite of go-to messages that exude your personality.

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Brand Development

Let's unify & amplify your brand

For brands battling for the hearts and minds of people, technology is both a blessing and the curse.



Digital channels are necessary.

Full of potential and possibilities.

But they work better together than alone.

And there’s the disconnect. 



We are Everything Connected.
And we transform the way customers experience brands by connecting every touchpoint.

our expertise

Why a digital lens is critical to your success

We are a digital-first agency. In today’s digital first world this is almost always the first touchpoint someone will have with your brand and the most frequent communication channel thereafter. We know digital and how to bring a brand to life in the digital realm.

WIRED branding process

WIRED is our way of arriving at a memorable and compelling brand positioning. We will discover your unique brand story and voice and give you an unfair advantage in your market.

Creating digitally connected brand experiences

We ask the right questions from the start.

We dare brands to invent or reinvent themselves.

We don’t fit projects into processes.

We tackle every challenge uniquely and thoughtfully.

We are equal parts strategic, creative, pragmaticn and imaginative.

We are Everything Connected.

section 2

The journey

Our proven methodology for building brands.

Discovery

Align on project objectives, review existing data and trends, review competitors and conduct in-depth qualitative interviews and external stakeholders

Strategy

Define what a successful brand strategy looks like for you, articulate target audience personification and run workshop to refine the brand strategy

Architecture & messaging

Evaluate brand architecture options, run a hypothesis session to assess those options and use research to inform brand architecture recommendations

Identity

Define tone of voice and create visual and verbal identity concepts ready for testing and validation

Validation

Use quantitative research to test brand strategy and identify elements to feed into final recommendations

Guidelines

Bring brand strategy, target audience, architecture and identity to life and build guidelines for effective and consistent usage

“We knew we’d need to work with a team that could help us to balance our heritage with our ambition to be more confident. We chose Everything Connected because we felt they’d challenge us to be bolder and more creative. What we hadn’t expected was to find a genuinely collaborative partnership”.
Eleanor Hampton
Director of Marketing & Communications at ABRSM

section 2

A brand is just a tool

It's what you do with it that counts. Branding projects can unify your employees and supercharge your business. We ensure that the investment in your new brand can be used to deliver the maximum impact.

Design systems

We don’t just create brands and guidelines; we meticulously construct comprehensive digital design systems

Brand activation

You have the brand, now it's time to bring it to life. We have the teams, skills and expertise to deliver your new brand

Measuring Success

We create brands that deliver results. We hold ourselves accountable to this and establishing clear goals

your questions

When and why should I rebrand?

There are several reasons why a business may need to rebrand, including:

  • Your internal and external brand perception aren’t aligned
  • Your company’s mission has changed, the current branding does not align
  • Your target market has shifted or it’s time to reach a new audience
  • You’re losing relevance and you need to reinvigorate your brand
  • Your market position isn’t unique or your service mix has changed
  • Your competitors have changed and the branding needs to be updated to remain competitive
  • Your visual brand is outdated and needs modernising
  • You’ve undergone a merger
  • You have experienced a PR crisis and need to respond to negative brand associations
Why is defining your brand important?

Think of brand and business as two sides of a double helix: balance is critical to the health of your company’s DNA. When your messaging and deliverables are misaligned, your audience can tell and they communicate with their wallets. Brand values distil our core beliefs down to a simple, clear and confident articulation of what makes your business unique. Repeated consistently over time this builds a reputation. Repetition is reputation and reputation drives revenue.

How do I discover my brand story?

To build a distinctive brand identity, we need to find the powerful idea at the heart of your business. Your story is inherently unique. When it is delivered consistently and weaved through all aspects of your communication, it creates authentic and meaningful connections with your stakeholders.

What are hubspots prices?

Your voice is the heart and soul of your communications. More than just words and phrases, your brand voice is the tone in which you speak to and connect with your audience. Through our brand essence interviews and brand canvass digital workshops we will develop a distinctive tone of voice followed by a suite of go-to messages that exude your personality.

Our Stories
...and other interesting insights
Ten Emerging Branding Trends for Success in 2024
Digital marketing and design never stops innovating and growing. We’re dedicated to helping you steer through the twists and turns of branding by offering insights into the latest trends. This blog post will unpack 10 essential trends that are poised to boost your brand strategy in the year ahead.
Author headshot
branding
2024-02-09
8
min read
Top 10 Digital Talking Points of 2024
Each year we do a feature at the start of January highlighting what we think will be the big digital talking points of the year ahead. Hear the views from across the Everything Connected team on what we think will dominate the digital agenda in 2024.
Author headshot
industry news
2024-01-17
9
min read
2023 A Year In Review
2023 was another big year for us at Everything Connected. It's always a challenge to fit a years work into a 60 second video format. Here's a whistlestop tour of some of the highlights from 2023 and the great work that was delivered in partnership with our clients.
Author headshot
company news
2024-01-09
3
min read
Preferences

Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website. More information

Accept All Cookies

These items are required to enable basic website functionality.

Always active

These items are used to deliver advertising that is more relevant to you and your interests.

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features.

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.