The Rosslyn brand hadn’t evolved with the company and no longer reflected the future ambitions of the business. They needed help to distil their core beliefs into a simple, clear, and confident articulation of what makes Rosslyn unique, and to provide a bold, new verbal and visual identity. A new brand to use as a tool to help deliver their growth ambitions.
15 years in, the Rosslyn platform had grown organically and accrued an unwieldy set of features. The product was so functionally rich that customers were finding it difficult to narrow down the functions and features best suited to achieving their daily, monthly and quarterly tasks.
A series of jobs-to-be-done ‘depth interviews’ with customers led to critical insights that now drive product design decisions and inform a product-led business model. Our user-centred process put the customer back in the driving seat and gave developers the opportunity to focus on what customers find most valuable.
Sporting an enhanced product and a refreshed brand, we took Rosslyn’s go-to-market strategy to the next level, putting in place a full funnel content-led marketing programme.
We ran workshops to uncover buyer needs, embedded best-in-class marketing automation systems, re-platformed and redesigned the website, and produced content aligned to the buyer journey - all focused on actively generating new annual recurring revenue (ARR).
Additionally we continue to support Rosslyn with their offline materials, whether it be designs for white papers and reports, or more editorial content.
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