Chris Cobb, ABRSM Chief Executive said,
“In 2022 we conducted research with a range of UK based and international learners, teachers and parents and it was clear that our brand was feeling out of date and that the website was a cause of frustration for many. As an organisation, we’re building on our legacy for musical excellence, but we’re also evolving and we wanted to represent that in our updated brand and website”.
We had a duty to respect the history and legacy of such an iconic organisation as well as being able to push the brand forward and ensure that it reached out and inspired more people to learn music. The new brand strapline ‘A Life With Music’ talks to their broader role in music.
The new ABRSM Drupal website not only delivers and brings the new brand and digital design system to life, but also represents a more modern, accessible and intuitive touchpoint. Technically, it has a range of new capabilities built to deliver a first-class digital experience.
ABRSM said, “Our new website will help our existing audiences to find the information and support they want more easily. But we also think it’s important that we reach new audiences, to help more people engage and make progress with music.
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