Interpreting iconic music heritage, working with multiple artists and divisions across Universal Music Group.Project information
Recent bands include The Who, Elton John, The Sex Pistols and 5SOS. We provide a broad range of services from web design and development and live event marketing through to album packaging, apparel and product design.
The Who, Sex Pistols, & Elton John
We were briefed by Universal’s merchandise division, Bravado, to create a licensing style guide and refreshed merchandise range for The Who, a collection of 30 new merchandise designs using the iconic Sex Pistols visual archive, and to support Elton John's Farewell Yellow Brick Road Tour with a brand guide and merchandise.
Like kids in a sweet shop, our designers were given the chance to explore a vast visual archive from The Who’s back catalogue. Working with key graphics and photography from Quadrophenia, My Generation, Substitute and Who Are You? We delivered multiple a comprehensive re-worked merchandise product range, spanning a broad age demographic.
The Sex Pistols brief called for a modern merchandise range firmly rooted in punk fashion, whilst staying true to the punk philosophies of creatively, anarchy, originality and boundary pushing. We created 30 new product designs, showcasing iconic Sex Pistols artwork from an extensive archive including the iconic Sex Pistols logo, Never Mind the Bollocks and God Save the Queen imagery and previously unused artwork.The designs were creative in terms of garment use, print application and fabric treatments.
Embarking on his final Farewell Yellow Brick Road Tour, we were asked to create a range of merchandise designs to be used both on tour and in licensed retail partnerships. This was further supported by our development of the Elton John brand guide: a comprehensive overview of the Elton John archive of assets and audience insights to one of the most iconic artists of a generation.
We continue to work with the Universal Music team on a vast roster of iconic artists and musicians, interpreting designs for an ever-evolving commercial market.