Fans of Formula 1 have known Silverstone as the home of British motorsport for nearly 75 years. But Silverstone is more than just a circuit; it's one of Britain's most iconic destinations for world-class entertainment and hospitality.Project information
Following a successful rebranding, we extended the new brand's identity digitally and created an online presence that echoes the excitement of being there in person.
Built with flexibility and longevity in mind, Silverstone now has a bold digital experience platform to match its bold ambitions.
The Silverstone website is jam-packed with information that every fan needs. From planning the ultimate Grand Prix experience to putting yourself in pole position driving a range of supercars around the infamous circuit. Our challenge was to present all of that information in a way that's engaging and easy to discover. Immersive, auto-playing videos adorn the majority of pages and pack a powerful punch whilst a variety of flexible content management tools affords the editorial team total control over every page.
Bold and straight up
The tone of the site really encapsulates the bold and confident nature of Silverstone with heavy use of graphical elements and shape work. Our first move was to look at the existing brand design and ensure it was as compatible as possible to web and then we extended digitally.
Flexible and scaleable
To stay relevant to the future audience or a different demographic market we created a fully functional and customisable CMS allowing the internal team at Silverstone to design their own pages independently. Building the site using a series of components allows all the pages to be custom and but also work in tandem.
The flexibility in the way the site has been built really reflects how Silverstone as a company are constantly evolving and adapting to new technology. The feedback has been very positive and we're still working with Silverstone, continuing to improve the website and user experience to their clients tailored needs.