Our work

JM Finn

In a sea of corporate blue, we rejected the status quo and created a brand that dares to be different.

JM Finn is known for its dependable discretionary investment management service with consistently high levels of client satisfaction and good financial stability.

But JM Finn recognised that achieving one's financial dreams requires more than just a first class investment offering. Clients need a team, capable of managing the full life cycle of their financial affairs from one generation to the next. 

Everything–Connected was tasked with reinvigorating the JM Finn brand without alienating its existing client base and help its staff work with a renewed sense of purpose.

Since then, we've become JM Finn's primary creative agency and lead a full service program of continuous improvement spanning website development, print design, film and animation. 

jm finn
jm finn

What we did

The rebranding of JM Finn was an opportunity to reject the status quo in a sea of corporate blue and upgrade fiscal responsibility for more aspirational financial freedom. Everything–Connected worked to develop an authentic position for a loyal and enduring brand.

jm finn
jm finn

Bringing the brand to life

Our work spans all disciplines from JM Finn’s marketing centre-piece, a quarterly periodical named Prospects - designed to communicate industry trends and products to existing clients and potential new ones - to sponsorship activation campaigns such as for JM Finn's recent extended partnership with The Oval.

jm finn
jm finn
jm finn

Visual direction

The design team started with the brand’s visual direction and had the creative freedom to create illustrated content (a first for JM Finn). This visual content was combined with a range of design language updates, breathing fresh life into an established brand.

jm finn
jm finn
jm finn

JM Finn's Quarterly Periodical

JM Finn’s marketing centre-piece is a quarterly periodical named Prospects, designed to communicate industry trends and products to existing clients and potential new ones. We develop a print version of the magazine, while a digital companion complements the hardcopy with richer features such as video interviews.

jm finn
jm finn

The results

We worked successfully with JM Finn to develop a full compliment of assets, bringing the brand firmly into a new decade. We’re delighted to say the results have led to significant business wins and multiple industry awards. The firm now stands out with an identity that is unique and packed with personality.