FX tomorrow – bringing creativity to corporate FX.Project information
Leading corporate FX provider Argentex PLC briefed us to refresh the branding, marketing materials and website in order to truly reflect the ambition of the firm. The previous luxury feel, aimed squarely at private clients, was replaced with a new creative treatment that appeals to a wider audience including corporate and private clients, retail and institutional investors, prospective and existing staff, and the financial media.
Distinctive brand look and feel
The management team at Argentex PLC specifically requested a design that set them apart from other corporate FX providers and our choice of colours, typography and bespoke illustrations gives them a distinct look and feel. From a distance the identity is recognisable both online and offline.
Perhaps the most sophisticated execution of the new identity is the PLC website, which was developed in Drupal 9 with a React front-end. The website is content-rich, containing both in-depth information about the business for general marketing purposes, compliance and a detailed investor relations section adhering to Aim Rule 26.
Annual report & accounts
The debut annual report and accounts was produced between the first and second lockdowns in 2020 but despite the virtual nature of the announcement and AGM, a traditional printed annual report and accounts was produced to commemorate the first full financial year of trading as a public company. The bold, confident tone of the report not only reflected a successful year but also lays down a marker for the future.
We have seen Argentex PLC grow in stature from a small private business to a beacon of post-Brexit success culminating in the successful flotation and subsequent growth of the firm. We are pleased that our digital and creative services have played a part in telling the Argentex PLC story and we look forward to many more years of collaboration ahead.