Luxury Eyewear
E-Commerce for an Iconic Luxury Brand
This eyewear brand is where timeless elegance meets modern design thinking. They produce premium eyewear collections that are both stylish and flawlessly made, establishing a high global standard for quality and craftsmanship.
Everything Connected partnered with this top-notch luxury eyewear brand to create a smooth online shopping experience that was as great as their stores. The project encompassed a complete custom Magento 2 build with editorial content, dynamic features, and flexible delivery options, all to show off their new glasses and connect with their customers.
The Challenge
The main thing for this brand was making sure their online store was as iconic and high-end as their real locations, but it also had to be user-friendly. They wanted to take their incredible in-store experience and make it work seamlessly online, balancing visual appeal, the way they told their brand story, and how well everything worked. Plus, they needed a content plan that would keep customers interested, make new product launches successful, and help them share their brand news, all while making sure it could scale and stay exclusive.
The Strategy
Everything Connected made a custom e-commerce platform using Magento 2, combining cutting-edge tech with a design that was unique to the brand. To highlight their collections, we incorporated engaging features like video content, scroll-motion animations, and monthly stories. We also prioritised flexible delivery options and a site that was easy to use and built a robust and scalable backend to keep everything running smoothly. Our content strategy meant new collections and brand stories were always shared, helping boost customer engagement and strengthen their luxury image online.
Solution and Impact
This new online platform completely changed things for the brand, blending its classic luxury feel with modern tech. Sales jumped by 45%, they kept 30% more customers coming back, and the site was three times faster. People loved the content, with engagement up by 20%, and flexible delivery made happy customers (85% chose next-day). It was all about extending their iconic brand online, which meant great business.
