Shaping creative to fulfil potential
Adding colour to a trusted brand
The London School of Economics and Political Science (LSE) is the world’s leading dedicated social science institution. Everything–Connected have worked with the LSE since 2013, on a wide variety of projects across their entire curriculum including Executive Education, LSE Online and Summer Schools. For this project, we were briefed to deliver a complete brand package and refreshed creative direction for LSE’s Summer School programme.
Our creative talent has helped deliver results across multiple disciplines, whether it be increasing student acquisitions, launching a new product or branding for their 30 year heritage.
What we did
The Everything–Connected team developed and delivered a content plan and supporting social assets, designed to communicate the benefits of studying with LSE. The largest piece of content was their flagship 36 page course prospectus, which the marketing team use to support all activity. Along with the brochure, we delivered language adaptations for foreign markets, on-site banners and advertising assets.
Video plays a key part in LSE’s marketing strategy and the Everything–Connected team created a bank of film and animated assets to support the Summer School marketing programme. Designed to communicate as much about the school and course as possible in an effective way, content ranged from course overview videos to student and faculty testimonials.
Explainer animations and much more
LSE also requested support in promoting the Summer School. As a full-service content and marketing agency, Everything–Connected assigned a content marketing team to the project to assist in the successful implementation of all Summer School marketing assets. The team delivered a content and editorial strategy including persona development, mailers, blog articles and social posts. All designed to steer the reader to LSE’s Summer School webpage.
Having worked with LSE for many years, we were able to turnaround a full package thanks to our deep understanding of its brand and audience. This helped elevate their marketing campaign through design, video, editorial content, web and marketing services.