Rosslyn

overview

Rosslyn has been providing procurement analytics solutions to the supply chain Fortune 250 for over 15 years.

They’ve led the way in helping procurement professionals turn insights into impact, saving companies millions of dollars, and reducing their supply chain risk.

Starting with an initial user research and product design brief, we have subsequently worked with the Rosslyn teams to totally transform their brand and use the full suite of Everything Connected services to deliver a bolder, more modern business, and a fully developed content-driven lead generation programme that we call our ‘conversion engine’.

the brand

The Rosslyn brand hadn’t evolved with the company and no longer reflected the future ambitions of the business. They needed help to distil their core beliefs into a simple, clear, and confident articulation of what makes Rosslyn unique, and to provide a bold, new verbal and visual identity. A new brand to use as a tool to help deliver their growth ambitions.

illustration

research driven design

15 years in, the Rosslyn platform had grown organically and accrued an unwieldy set of features. The product was so functionally rich that customers were finding it difficult to narrow down the functions and features best suited to achieving their daily, monthly and quarterly tasks.

A series of jobs-to-be-done ‘depth interviews’ with customers led to critical insights that now drive product design decisions and inform a product-led business model. Our user-centred process put the customer back in the driving seat and gave developers the opportunity to focus on what customers find most valuable.

website

Sporting an enhanced product and a refreshed brand, we took Rosslyn’s go-to-market strategy to the next level, putting in place a full funnel content-led marketing programme.

We ran workshops to uncover buyer needs, embedded best-in-class marketing automation systems, re-platformed and redesigned the website, and produced content aligned to the buyer journey - all focused on actively generating new annual recurring revenue (ARR).

print

Additionally we continue to support Rosslyn with their offline materials, whether it be designs for white papers and reports, or more editorial content.

brand

The Rosslyn brand hadn’t evolved with the company and no longer reflected the future ambitions of the business. They needed help to distill their core beliefs into a simple, clear, and confident articulation of what makes Rosslyn unique, and to provide a bold, new verbal and visual identity. A new brand to use as a tool to help deliver their growth ambitions.

print

Sporting an enhanced product and a refreshed brand, we took Rosslyn’s go-to-market strategy to the next level, putting in place a full funnel content-led marketing programme. We have put in place a demand generation engine that acquires, nurtures and converts leads through the complete end-to-end buyer’s journey.

illustration

“Everything Connected quickly got the core of what the Rosslyn brand stood for and were able to present a bold new version of Rosslyn that we could use to engage employees and the external market with and use a tool for the next stage of growth for the business. With their conversion engine in place, the marketing function is working in lock-step with our sales team to help build our business to the next level.”

— Carina Hoogeveen, Rosslyn

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