GeniePoint

Leading the charge in the next generation of transportation
What we
did
overview
As the adoption of electric vehicles accelerates, GeniePoint aims to be the number one network for customer service and network reliability.
As one part of a wider programme of activity, Equans asked us to design and deliver an online experience that educates drivers on the process of charging their vehicle, informs them on how they can make the most of their vehicle and supports them in the practical process of finding a charger and then charging their vehicle.
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the brand
 

Through multiple acquisitions, Everything Connected has been entrusted to interpret and execute the new brand, ensuring a consistent and connected buyer journey.

“The EV market is super-competitive and witnessing exponential growth; there are thousands of new drivers entering the EV market every month, and a range of charging solutions for their cars. We needed a brand that would help us cut-through. The E-C team’s passion and energy to help us deliver a great result was fantastic. Our new identity was brought to life on our new website and the E-C team are now helping us transform every customer touchpoint, such as stickers on EV chargers and RFID card designs.”

— Simon Kendrew, Engie

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website
 

Taking an agile approach to delivery, we delivered a working website that the marketing team at GeniePoint could populate with content at the end of every two-week sprint. Ultimately, we delivered the finished website in only three sprints (six weeks), having originally expected it to take eight weeks.

 
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print

Our content team were also engaged to create a series of brochures and marketing collateral to extend the brand beyond the digital realm.

the brand
"The EV market is super-competitive and witnessing exponential growth; there are thousands of new drivers entering the EV market every month, and a range of charging solutions for their cars. We needed a brand that would help us cut-through. The team’s passion and energy to help us deliver a great result was fantastic. Our new identity was brought to life on our new website and the E-C team are now helping us transform every customer touchpoint such as stickers on EV chargers and RFID card designs."

— Simon Kendrew, Engie
website
app design
The end result was a fast-loading, driver-focused website that brings the experience of charging your vehicle to life and quickly connects you to the passionate, knowledgeable individuals behind the brand.