There are several reasons why a business may need to rebrand, including:

• Your internal and external brand perception aren’t aligned
• Your company’s mission has changed, the current branding does not align
• Your target market has shifted or it’s time to reach a new audience
• You’re losing relevance and you need to reinvigorate your brand
• Your market position isn’t unique or your service mix has changed
• Your competitors have changed and the branding needs to be updated to remain competitive
• Your visual brand is outdated and needs modernising
• You’ve undergone a merger
• You have experienced a PR crisis and need to respond to negative brand associations

Think of brand and business as two sides of a double helix: balance is critical to the health of your company’s DNA. When your messaging and deliverables are misaligned, your audience can tell and they communicate with their wallets. Brand values distil our core beliefs down to a simple, clear and confident articulation of what makes your business unique. Repeated consistently over time this builds a reputation. Repetition is reputation and reputation drives revenue.

Think of brand and business as two sides of a double helix: balance is critical to the health of your company’s DNA. When your messaging and deliverables are misaligned, your audience can tell and they communicate with their wallets. Brand values distil our core beliefs down to a simple, clear and confident articulation of what makes your business unique. Repeated consistently over time this builds a reputation. Repetition is reputation and reputation drives revenue.

To build a distinctive brand identity, we need to find the powerful idea at the heart of your business. Your story is inherently unique. When it is delivered consistently and weaved through all aspects of your communication, it creates authentic and meaningful connections with your stakeholders.