Our Stories

...and other interesting insights
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10 marketing reasons why you need a single customer view

At its core, a ‘single customer view’ is all about understanding your customers better. It’s a complete and consistent view of all the interactions they’ve had with your business, no matter where they took place. So, why is it essential for you business? Let's find out.

How to build a strong brand identity and crush your competition

We know starting a branding project can seem daunting but you can unlock the full potential of your brand. How you say? Well, we've carefully crafted five easy steps and by taking these you'll feel confident, energised and ready to take on your competitors.

Marrying creativity with commerciality

Is a commercial focus a killer of creativity? Our latest 'Connected Conversation' with Tom Welsh Managing Director Everything–Connected gets his viewpoint.

Is that UX or UI?

Two terms you’ll often hear discussed in relation to any digital project are UX and UI, but what do these often-confused acronyms stand for and why are they so important?

Signs of a high performing agency partner?

What's the key to a great agency relationship? What are the tell signs for a high performing agency partner? We pick the brains of Account Director Vicky Pester on agency maturity.

How should you be using email sequences?

Imagine a world where every email sent to every customer led to a conversion. That’s unlikely, of course, but there are many ways you can get more out of your email marketing efforts.

The buyer’s journey grows up

Do you know that only 3% of your audience is ready to buy right now? What about the other 97%! We explain our approach to the buyer journey and how to not only talk to the 3% but also bring the other 97% on a journey to conversion.
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