Author: Susa Schmied Marketing Services Manager, Everything Connected
On 5-8th September, the HubSpot community gathered in Boston, Massachusetts for the INBOUND 23 conference. Now in its eleventh year, INBOUND is the flagship HubSpot conference that brings together business, marketing, and sales leaders to network, learn and hear all about the latest Hubspot developments that will supercharge your marketing, sales, customer service, CMS, operations, and commerce capabilities.
This year, HubSpot brought an all-star lineup of industry-spanning icons, marketing and sales leaders, wellness experts, and acclaimed authors to INBOUND’s biggest stage.
In their words, “From our global community of attendees and partners to our inspiring speakers, INBOUND is centred around the idea that human connection drives transformative growth, meaningful conversations, and actionable insights,” said Kat Tooley, VP of Global Events and Experiential Marketing at HubSpot.
Whilst the conference format is definitely leaning back into being an in-person event, thankfully, HubSpot was live-streaming the keynotes and some other big talks.
You can find a flavour of these on YouTube HERE
What are the key takeaways that we think will make a difference to our clients' businesses?
After a three-year hiatus, INBOUND saw a return of the HubSpot Partner-only event. This is where Solution, App and Service partners gather to hear about all things HubSpot Ecosystem. A lot of the day is centred around confidential (for now) updates on the HubSpot product and its roadmap but we can still talk about the prevailing themes and what it means for HubSpot customers.
Last year, Hubspot introduced the concept of being referred to as a CRM Platform. Nothing too tricky with that one. As they have continued to develop new products and services, this year, this evolution took a step further. They presented a new framework that evolves from being known as a CRM Platform and into what they’re calling a Customer Platform that consists of HubSpot Smart CRM, connected engagement hubs, and a connected ecosystem that enables better customer connection. Well, with a name like Everything Connected and our mission to connect our client’s customers, channels and audiences in an increasingly complex digital world . . . we are in! You had us at ‘connected’.
Customer platform = Engagement Hub(s) + Smart CRM + Connected Ecosystem
Sales Hub gets more powerful with prospecting workspace and lead management.
Prospect smarter and generate more pipeline with the new prospecting workspace, which consolidates your prospecting activities in one unified pane, plus A/B testing in sequences and more. You can accelerate revenue growth with new intelligent deal management tools like deal inspection and AI forecasting. And finally, tie it all together with new deal journey analytics, lead funnel reports, and more.
What’s New?
To see the INBOUND Hubspot Sales Hub product update video click below:
HubSpot CRM gets more powerful than ever with new ways to customise and extend to other systems.
HubSpot’s CRM platform pairs powerful customisation with award-winning usability,
resulting in a solution that is easy to adapt. Scaling businesses no longer need to choose
between flexibility and cost.
What’s New?
HubSpot AI gets embedded within the platform and hubs.
This could be deemed the biggest takeaway from INBOUND 2023. As generative AI has caused a transformative shift for businesses everywhere, changing the way people work, shop, and buy. The best way to use that intelligence is to drive stronger connections with customers. Why? Because connection is proven to drive growth.
Drive AI-powered efficiency across your business with HubSpot's new and easy-to-use AI features. From crafting effective marketing emails that drive conversions, to spinning up a website in a flash, HubSpot AI is here to help your company connect with customers better than ever before.
What’s new?
To see the INBOUND Hubspot AI product update video click below:
Introducing HubSpot’s newest product, Commerce Hub — an easy-to-use B2B commerce suite with HubSpot’s customer platform. With Commerce Hub, you can streamline your opportunity-to-revenue process to get paid faster, increase revenue, and save time. Plus, seamlessly integrate Commerce Hub with an existing Stripe account for payment processing and Quickbooks for financial reconciliation.
What’s new?
To see the INBOUND Hubspot Commerce Hub walkthrough video click the link below:
Ok, so you’ve bought into the idea of a connected sales and marketing ecosystem. Let our teams show you how we can build a conversion engine with CRM, content and customer data at its core.
To find out more about our HubSpot partner expertise and how it can help to supercharge your business click HERE
To connect with one of the Everything Connected team to discuss you inbound capabilities and marketecture click HERE
LET'S GET CONNECTED
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