MS Amlin

We share the passion

Navigating a new ship

When MS Amlin acquired consumer insurance brand Haven, a household name in the boating and yachting community, the ‘Haven’ offering became buried within MS Amlin’s large corporate website. As a result, it’s retained customers and employees were left confused by the brand’s identity and future.

What we did

We approached this project with a long-term vision for this brand in need of revitalisation. Elevating the role of customer lay at the heart of this creative digital project.

Driving drupal forward

structured and intuitive development

Everything–Connected developed a system that facilities a multi-site solution, delivering a consumer-facing extension to MS Amlin’s well established B2B focused brand and web presence.

The results

Through a collaborative 6-week process, we visualised the desired 2022 customer experience and worked backwards from there to develop a responsive and innovative site.