Foster & Son
Foster & Son are London’s oldest bespoke shoe and boot makers, tracing their origins back to 1840. Their team of highly skilled craftspeople use traditional techniques, many of which have remained unchanged for centuries, to hand-make the finest shoes in small numbers. With the launch of their ready-to-wear range and modern factory opening in Northampton, Everything–Connected were asked to breathe new life into the brand, talking to new audiences without alienating their exiting client base.
What we did
Balancing the brief of modernising the brand whilst retaining a sense of heritage and craftsmanship, the Everything–Connected design team started with the brand’s visual identity. We fine-tuned the logo, expanded the colour palate and modernised the typography, employing these refreshed assets across a newly Everything–Connected built website and social media channels.
Physical content is still very important for Foster & Son, to target new audiences and speak with existing ones. To support the launch of the new website, we delivered a variety of printed materials featuring a look book, promotional leaflets, newsletters and ad hoc material to support their marketing strategy and trade show presence worldwide.
Through the lens
Everything–Connected photographed the new ready-to-wear and bespoke ranges along with all leather goods and accessories. Creating an extensive library of images that showcase Foster & Son's craftspeople and products, the brand now has a bank of content to demonstrate their craft skills and working processes.